An innovative partnerships insight platform that maps out the entire sponsorship ecosystem
Luscid allows the user to navigate the data minefield via a platform experience that consolidates 7 separate data API’s in to one user interface.
A partnership search is rarely straightforward. Luscid’s innovative criteria control panel allows the user to trial multiple scenarios and instantly view shifts in recommendations.
Creating a Luscid report takes a matter of minutes. Allowing a user to view objective and accountable recommendations far faster than traditional manual methodologies.
Providing guidance across
7 Partnership Categories 87 Audience Passion Points 8,500+ Potential Partner Properties
Fuelled via an integration of
6 Data Sources – global survey, social listening, search, social and historic commercial insight
Delivering measurement across
50 Countries
100,000 Audience Profile Points
For too long, the sponsorship / partnership industry has been heavily influenced by personal relationships and human bias, rather than transparent, data-driven judgements.
Luscid is here to change this.
Led by the NFL, the major US sports federations have accelerated their growth on the other side of the Atlantic in recent years. Luscid’s Commercial Manager Ajay Suglani analyses the considerations this will have on sponsorship strategy at brands and rights-holders alike.
Sponsorship marketing has sometimes struggled to gain the same level of trust amongst brand marketers as other marketing verticals. Luscid CEO Harry Coe explores why this may be the case – and what can be done to improve matters.
As audiences engage with their interests and passions more consistently than ever before, Chief Strategy Officer at Luscid, Damien Gillman, emphasises the importance of partnership marketing in helping brands become an organic part of their customers’ daily routine.
Schedule your free platform demo and find out how your business can benefit.
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